Building blocks
0 → 1
My work sits at the intersection of product, brand, and media — with a strong focus on creator-led growth and internet-native strategies.
Strong instinct for what's coming next with an ability to spot trends early and turn them into action through high-ownership execution.
Brand Building
Product Strategy
Founder Storytelling
Content experiments
Creator collaborations
Community Positioning
Content experiments
Creator collaborations
Community Positoning
Work
Polr. Care — Founder
Built an oral care brand focused on storytelling
Went viral with UGC creators to sample at scale
Led product, brand, and operations end-to-end
alt. Vapors — Co-Founder
Built perhaps India's fastest growing brand
Focused on execution speed & ambassador programs
1 cr in monthly sales in 6 months without any paid ads
Network18
Key team that led the rebrand of News18 Network
360 media buying & messaging in multiple languages
Worked with leadership on business and creative side
Documenting work + thinking in public
Concept & Ideas
Imagined a premium wellness third space blending movement, recovery, culture, and community under one roof in Delhi.
India’s answer to Soho House meets Equinox, rooted in Indian culture & practices, built for modern urban life.
A case study in brand thinking, business model planning, and future-forward offline / hybrid experiences.
Pitches & Strategy
Crafting investor-ready pitch decks that turn raw ideas into compelling, fundable stories.
From narrative, market sizing, and GTM to well-designed slides made to win attention.
Built for founders raising capital, attracting partners, or clarifying their next big vision.
Key Skills:
01
Building Brands of the Future
Product & Supply
Product sourcing & development
Packaging design & iteration
Vendor management & supply chain ops
02
Ecommerce
Website building (Shopify / Wix)
Marketplace listings (Amazon, etc.)
Conversion-focused product pages
03
Brand & Creative
Social media design & content
Campaign ideation & execution
Visual storytelling
Let's Collaborate
I am always open to new ideas, speaking invitations, and collaborative projects.